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Selon les anciens test Google adwords-display, la Q&A offerte par Pass4Test est bien liée avec le test réel.
Code d'Examen: adwords-display
Nom d'Examen: Google (Google Display Exam Practice Test)
Questions et réponses: 221 Q&As
Code d'Examen: adwords-fundamentals
Nom d'Examen: Google (Google Search Fundamentals Exam Practice Test)
Questions et réponses: 160 Q&As
Code d'Examen: adwords-search
Nom d'Examen: Google (Google Search Advertising Advanced Exam Practice Test)
Questions et réponses: 235 Q&As
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adwords-display Démo gratuit à télécharger: http://www.pass4test.fr/adwords-display.html
NO.1 Consider the image shown below:
What will happen if you click on the "history of soccer" link in the image?
A. You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
B. Another line will branch out from "soccer" with related links to the "history of soccer" link.
C. The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be
created.
D. Google AdWords will display ads related to the "history of soccer" for this keyword.
Answer: C
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NO.2 Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to
create a performance report for the overall campaign performance. What steps will Amy take to generate
this performance report?
A. Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll
select the Campaign Performance option.
B. Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign
Performance option.
C. Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign
Performance option.
D. Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the
Campaign Performance option.
Answer: B
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NO.3 Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually
three ways to add managed placements to an ad group. Which one of the following is NOT one of the
three methods Fred can use to add managed placements to an ad group?
A. Manually adding
B. Browsing the Web for placements with the Google AdWords toolbar
C. Copying from the automatic placement table
D. Using the Placement tool
Answer: B
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NO.4 Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the
past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough
conversion tracking.?
A. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
B. It's the number of conversions that have happened from a video ad.
C. It's the conversion rate for ads in the Google Content Network.
D. It's the cost of conversions that have happened after a user saw Bob's ad online.
Answer: A
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NO.5 Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the contextual
targeting?
A. The contextual targeting allows the business owner to target specific languages.
B. The contextual targeting allows the business owner to select keywords related to the products for sale
so his ads will show on related Websites.
C. The contextual targeting allows the business owner to target specific demographics.
D. The contextual targeting allows the business owner to insert ads into a series of related We bsites.
Answer: B
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NO.6 Which of the following tools will you use to identify potential ad group themes for your display
campaigns?
A. Google analytics
B. Google trends
C. Wonder wheel
D. Display ad builder
Answer: C
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NO.7 Jeffrey has an online store that caters to collectors of antique pins based on comic book characters.
His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which
of the following would be the best strategy considering Jeffrey's audience?
A. Use the Google Content Network for niche placements.
B. Use the Google Content Network with automatic placements based on hundreds of comic-book based
keywords.
C. Use Google AdWords for search marketing.
D. Use Google AdWords with hundreds of comic-book based keywords.
Answer: A
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NO.8 Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long
must Mary Jane's ad run before she can use this feature accurately?
A. 30 days
B. 60 days
C. 24 hours
D. 7 days
Answer: A
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